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Technology continues to transform the digital landscape for marketers. It offers more ways for us to get closer to consumers, understand their needs, and build stronger relationships with a broader range of stakeholders than ever.

 However, challenges remain.In this paper, we discuss the three key questions most important to marketers today:


How can we improve the return on investment (ROI) achieved by our marketingtechnologyspend?

  • What can we do to improve the way we measure and report ROI?
  • Which intangible benefits of marketing technology do the C-suite deem relevant?
  • How can we boost ROI on our existing marketing technology investment?
  • What techniques can we use to increase the accuracy of ROI forecasting?
  • How can marketers improve the way they communicate to achieve better cut through with the C-suite?
  • How can we use technology to improve the way we deliver content across communication channels?
  • What can we learn from those who are using technology well?
  • How can we immerse the digital channel within the business, and move away from the channel-lead thinking that limits digital to a silo?
  • What does an organisation that fully embraces the digital channel look like?
  • Can we diffuse digital through a shift in organisational culture or do we need to restructure business?

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Case Studies

  • A Creative Strategy for Campaigns That Fly
  • Cross Media Campaign Increases Hotel Occupancy
  • Steategies Drive Maybelline Sales and Loyalty
  • A Creative Strategy for Campaigns That Fly

    A Creative Strategy for Campaigns That Fly

    This captivating direct mail campaign was designed to invite print managers to attend a special launch event. A remarkable 57% of those invited actually attended!

    Read more

  • Cross Media Campaign Increases Hotel Occupancy

    Cross Media Campaign Increases Hotel Occupancy

    Educating the client and implementing a holistic personalised marketing campaign were critical factors towards the incredible success of this ongoing campaign.

    Read more

  • Steategies Drive Maybelline Sales and Loyalty

    Steategies Drive Maybelline Sales and Loyalty

    Long-time client Maybelline New York needed to improve loyalty in its cosmetics business, where consumers tend to use multiple brands for their range of makeup needs. To meet Maybelline’s challenge a campaign was developed called “B2Me™” – direct marketing that applies deep personalisation and content marketing to create relevant messaging based upon rational, emotional, physical and relational characteristics. The campaign goals: educate consumers about choosing and using cosmetics, and recommend which Maybelline products best suit them, based upon their physical characteristics and makeup personality.

    Read more

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partnerships

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  • Westfields Sports
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  • ADRA
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  • Paraquad
  • PCYC2017 NSW CMYK
  • RIDBC
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  • The Baird Institute
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News and Views

  • Technology ROI

    Technology continues to transform the digital landscape for marketers. It offers more ways for us to get closer to consumers, understand their needs, and build stronger relationships with a broader range of stakeholders than ever.

    2016-05-25 03:56:17
  • Cognitive Computing

    Rob Morrison explains cognitive computing and how, when combined with data, it can be used to predict consumer preferences, maximise customer experience, and more.

    2016-04-23 11:14:21
  • ADMA Global Forum

    ADMA Global Forum two-day conference 10 - 11 August 2016 at Hilton Sydney 48 George St Sydney

    2016-04-23 11:14:10
  • 10 Steps for a Social Media Marketing Plan

    There’s more to writing a social medial marketing plan than simply setting up a Facebook page; especially if you rarely contribute to it.

    2016-04-23 11:13:40